O-I Glass and FX Matt Beverage Company have announced a new partnership that introduces glass packaging innovation and accelerates the speed to market for the Drinktainer®.
As beverage industry leaders, O-I and FX Matt provide insight and expertise to overcome challenges faced when trying to develop impactful products in an overwhelming space. The co-packing partnership offers brands the opportunity to innovate with Drinktainer® through a streamlined co-packing process.
“FX Matt is the ideal co-packing partner, bringing experience, know-how and speed to market for brands seeking to leverage the superior design and sensory benefits of Drinktainer® for their beverages,” said Sarah Brennan, North America Marketing & NPD Director for O-I.
Drinktainer features a wide-mouth opening, closing the gap on the optimal drinking experience when enjoying a beverage from glassware. Recent market research demonstrated that 61 percent of consumers likened the Drinktainer® to drinking from a glass and enjoyed the premium appeal and consumption experience of the container. And the 42 millimetre RipCap® offers a unique opening ritual that’s suitable for most carbonated beverages and creates a satisfying pop of freshness. The differentiation Drinktainer® offers allows brands to stand out on the shelf among today’s increasing commoditized packaging.
“In our 135-year history, we have thrived by going to market with new and innovative beverages and packages that delight our customers and our consumers,” said Fred Matt, President & CEO for FX Matt Beverage Company. “We look forward to building Drinktainer® into a premium ‘must have’ beverage container with O-I.”
To learn more about the Drinktainer® and its unique solution for beverage consumption, visit https://glass-catalog.com/na-en/innovations/drinktainer.