O-I Glass presents the third edition of the O-I Design Book. This exceptional collection showcases how glass builds brands and transforms everyday moments into extraordinary ones. Each bottle and jar featured here brings brands to life by engaging the five senses in the most captivating way.
O-I is firmly convinced that packaging is far more than just a container; it is a vital part of the brand experience. O-I’s teams of designers and engineers possess a unique expertise called Creative Reality, which blends creativity with practical innovation.
What is Creative Reality? It is passion for turning vision into reality. O-I delves into market and consumer insights to craft designs that truly resonate with consumers. This approach incorporates every aspect of glass design—from colour and shape to embossing – to elevate a brand. Understanding the intricate details of glass manufacturing allows O-I to ensure that these designs can be realized just as a customer envisioned it.
By collaborating and leveraging the company’s expertise in glass design and engineering, O-I can create packaging that not only serves its function but also becomes a core asset of a brand, capturing its very essence and creating significant value.