Inspired by the famous iridescence ‘Blue Steel’ pose of the fictional male supermodel Derek Zoolander, the renowned brand owner Diageo designed another brilliant bottle to enhance their bestselling Cîroc Vodka range.
Diageo relied once more upon the expert knowledge of The Stölzle Glass Group, and set up direct co-operation between photographer Mario Testino and Stölzle Flaconnage, the English production site and centre of New Product Development in the field of Prestige Spirits. The result was the creation of the stunning Cîroc’s Zoolander Blue Steel bottle.
As a long-term partner of Diageo, The Stölzle Glass Group was able to evolve the design ideas of creative director Mario Testino by transforming the iconic ‘Blue Steel’ pose of Derek Zoolander into an extremely good-looking and fashion forward bottle.
Stölzle perpetuated its successful and long lasting collaboration with Diageo with this bespoke, outstanding bottle, which definitely aims at the super-premium spirits market. As the market is growing fast and consumers are willing to spend more on luxury drinks, Cîroc is driving this excitement in the vodka category. The limited Blue Steel edition is a fun addition to the whole Cîroc range that will appeal to both fans of the brand and fans of the film alike!
Stölzle Glass Group is a specialist in producing high-end glass containers for its Prestige Spirits and Perfumery & Cosmetics divisions. Headquarters located in Austria, the Group consists of six European production plants and three in-house decoration sites.
Stölzle has great expertise in both custom design and standard glass containers. An Innovation Team, which also consists of designers, work closely with the clients, taking their beautiful concepts and producing outstanding products. An exclusive touch of luxury can be added to all products in decoration. Latest innovations include printing with special effect inks, metallisation, laser cutting, embossed lettering, and accessory application.