At the upcoming edition of Brau Beviale, to take place in Nuremberg, Germany, 9-11 November 2011, Ardagh Group will have on show the world’s first limited edition spirit bottle manufactured for Absolut.
Ardagh Group will be showcasing the world’s first limited edition spirit bottle that has recently made packaging history, and its award winning collaboration with a fashion icon at Brau Beviale 2012.
The company will also be showing a whole range of packaging solutions aimed at maximizing sustainability, shelf stand-out, convenience and value. Visitors will be able to learn about products and facilities from three businesses acquired by Ardagh over the past 12 months, formerly known as Anchor Glass Container Corporation and Leone Industries in the US, and Boxal in France.
Some of the team behind the pioneering Absolut Unique will explain how they helped to create a limited edition of nearly four million uniquely designed and individually decorated bottles.
Each bottle in this collection has a different colour coating and pattern as well as its own unique label number, giving consumers an opportunity to choose a truly personalized and individually packaged product.
Ardagh also manufactured the award winning impact extruded 25cl aluminium bottle manufactured by for Coca Cola’s tie-up with fashion designer Jean Paul Gaultier.
With 100 manufacturing plants in 25 countries, employing approximately 17,000 people generating global sales in excess of EUR 4.1 billion, Ardagh is a global leader in rigid packaging, producing metal and glass containers for most of the world’s leading beverage, food and consumer care brands.