The World Packaging Organisation has awardd top prize to two glass containers manufactured by Vitro: he 750 ml “Tequila Nuestro Orgullo” packaged by Compania Tequilera de Jalisco and the men’s fragrance “1200°C” for L’Bel packaged by Belcorp. The containers were selected from 243 proposals presented from 33 countries.
Vitro S.A.B. de C.V. has announced that the World Packaging Organisation – (WPO), headquartered in Sweden, has awarded its top prize to two containers manufactured by the company in the categories of beverages, and health and beauty.
Two glass containers manufactured by Vitro for the 750 ml “Tequila Nuestro Orgullo” packaged by Compania Tequilera de Jalisco and the men’s fragrance “1200°C” for L’Bel packaged by Belcorp, were selected from 243 proposals presented from 33 countries.
The judging panel, consisting of 23 judges from 22 countries, identified through a strict evaluation process the “best of the best” in packaging at the international level within the framework of the annual meeting that this time was held in the UK 14-18 November 2011. The WorldStar Award ceremony will be carried out in June in Croatia.
Among the criteria used by the judges to select the winning containers were: preservation and protection of contents, packaging design, quality in production, material efficiency, creativity in its production and the container’s capacity to be recycled, among others.
The WorldStar Awards illustrate the progress of the best artistic creations in the packaging industry, thereby creating a parameter of perfection that serves as an example for those who are actively involved in this industry at the global level. Only containers that have already won a national competition can participate in this contest.
Thomas Schneider, who will head the World Packaging Organisation for the period 2012-2014, and will take over the responsibility from the current President Keith Pearson, points out that these proposals represent the most elite of the design and overall technology in the packaging industry.
The World Packaging Organisation (WPO) was established in 1968 in Tokyo by leaders and experts from the global community of the container and packaging industry and is a non-profit organization composed of a number of federations, institutions and associations dedicated to promoting scientific and technological development, as well as research in the international packaging industry.