Gerresheimer Group was present at the recent edition of Luxe Pack New York with its latest range of innovative perfumery and cosmetics packaging, showing how new design effects can be created again an…
Gerresheimer Group was present at the recent edition of Luxe Pack New York with its latest range of innovative perfumery and cosmetics packaging, showing how new design effects can be created again and again through masterly compositions of shapes, colours and finishes. In packaging design for the cosmetics market what counts is not just functionality. It is particularly important to create harmony between the contents and the packaging, and this requires a high degree of creativity and technological know-how, says Jens Krten, director of Corporate Communication and Marketing. This can easily be seen thanks to the development of high-caliber perfume flacons, which include the container for the first men“s fragrance from the US luxury-cosmetics company Alford & Hoff, where clear glass is combined with a heavy closure made of rough-grained wood. In the case of the fragrance Chiffon from the Swedish cosmetics manufacturer Oriflame, Gerresheimer recently realized an artistically inward twisting flacon created by fine and delicate etching on the glass surface. The simply elegant glass flacons created for REPLAY your fragrance! from Procter & Gamble are reminiscent of still-life paintings, adorned by watery blurred fingerprints and running paint smears. In contrast, for the perfume Springfield from the Spanish cosmetics manufacturer Puig the focus is not on colour but shape, with the unusual lines of the flacon creating sometimes straight, sometimes curved sides and seamless flowing transitions. The slim oval glass dispenser for TRUBlend Liquid Make-up created by Gerresheimer reflects the unaffected character of this prize-winning product with the part-etched plastic hood over the dispenser“s technical components.