According to a survey by independent US market research company Total Research Corporation, consumers in the United States rank Irish company Waterford Crystal as the world“s number one brand.
The 1…
According to a survey by independent US market research company Total Research Corporation, consumers in the United States rank Irish company Waterford Crystal as the world“s number one brand. The 19 brands selected by consumers as “World Class Brands” were those deemed to have the very highest quality. Waterford Crystal finished ahead of second-placed Rolls-Royce Bentley. “We are delighted to be recognized by American consumers as the number one World Class Brand,” said Chris McGillivary, president and CEO of Waterford Wedgwood USA. “During the past decade, we have focused our efforts on maintaining our standards of high quality and fine craftsmanship, and achieving status as the premier celebratory brand ” we have exciting plans to maintain Waterford“s strength as a leader in the luxury lifestyle category,” he added.