The winners of the German Packaging Award 2021 were announced on July 27th. The premium liquor bottle 4X50 R.N.P. Superior Premium Rum, which is manufactured by Stoelzle, was honoured for its successful overall concept in the design & processing category. In their judgment, the jury agreed that both the glass bottle and the outer carton box underline perfectly the product’s value and also score points with the sustainability of the materials used.
The Austrian brand For Fellows GmbH created with their 4X50 R.N.P. Superior Premium Rum a product that meets the highest demands in terms of content and packaging. A product in honour of friendship. Contemporary but ageless, global yet placeless.
The outstanding design was contributed by the renowned creative director Alex Wiederin (New York). He designed the “X” of the logo, consisting of 2 crossed swords, the symbol of friendship, and is also responsible for the unique shape of the bottle.
The basic bottle design was then refined by the design and development team from Stoelzle Flaconnage, the British production site of the Stoelzle glass group, and optimized for a perfect realisation in glass.
The 4X50 rum bottle is manufactured fully automatically by Stoelzle Flaconnage and impresses with its extra flint glass. It stands out from comparable products with its broad shoulders, which are unique for rum, the luxurious, hand-applied leather label and the solid brass closure. For the outer packaging, a special recycled cardboard from the Austrian paper manufacturer Flatz was chosen, made from FSCE-certified paper waste that is generated in industrial paper production.