Page 14 - Glass Machinery Plants & Accessories no. 2/2017

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SAGA DECOR GLASS PACKAGING INSTITUTE

ACQUISITION OF SOCIÉTÉ WINE DRINKERS

CHARENTAISE DE DÉCOR CHOOSE GLASS

Saga Décor, a Verallia group company with expertise PACKAGING FOR TASTE,
in decorating glass food containers, has acquired
Société Charentaise de Décor, specialized in glass QUALITY
satin-finishing.
Through this deal, Verallia consolidates its decoration “A recent EcoFocus
range to match market trends, while strengthening its Trend Study
presence in Charente, in the south-west of France. confirms why
Founded in 1973, Société Charentaise de Décor consumers will
specializes in satin-finishing glass bottles. Located in increasingly look to
Gensac-la-Pallue, the firm decorates around 30 million glass as a packaging
bottles a year and employs 28 people. In 2015, its turnover choice in 2017,”
was over EUR 6 million. Verallia and Société Charentaise says Lynn Bragg,
de Décor have in common a customer base of major A new survey has found Glass Packaging
spirits brands representing the most dynamic market for that 95% of wine drinkers Institute president.
glass bottle decoration. prefer drinking wine that “Millennial consumers
comes in a glass bottle, strongly believe that glass
with taste (80%) and containers are one of the
quality (81%) leading most likely packaging
as the top reasons choices to protect them
consumers prefer wine from chemicals leaching
packaged in glass. into beverages, and a best
Additionally, 61% of packaging option to lock-
Millennial wine drinkers, in freshness without using
and 55% of all wine preservatives.”
drinkers, say glass wine Additional key survey
bottles are the most findings show:
sustainable, compared to t PG XJOF ESJOLFST
With this acquisition, Saga Décor reinforces its industrial 11% of all wine drinkers and 78% of Millennials,
capabilities and affirms its know-how in satin-finishing. saying that about boxes, say wine tastes better
This announcement illustrates Saga Décor’s willingness 4% for pouches, from a glass bottle, while
to invest in meeting new customer requirements, primarily and 3% who say that 3% of wine drinkers say
demanding range variety and flexibility in decoration about cans. this about boxes, 1%
techniques. In this vein, late 2016, Saga Décor started up The October 2016 Survey about pouches and 0%
at its Pont-Sainte-Maxence facility, a lacquering line on USA poll interviewed for cans.
full bottles with drying by UV lamps and a hot-stamping 2,000 adults age 21+ t PG XJOF ESJOLFST
machine. in the US from all 50 believe that glass bottles
In the words of Xavier Volt, CEO of Saga Décor, “Société states about their wine contain the highest
Charentaise de Décor is a company renowned for the purchasing habits and quality wine, while 3%
know-how of its employees. We are pleased to welcome its wine consumption of wine drinkers say this
teams inside Saga Décor and combine our industrial and preferences. about boxes, 1% about
human assets. Through this acquisition, we shall reinforce Glass doesn’t require a pouches and 1% for
our presence on the dynamic Cognac and premium plastic or chemical liner, cans.
packaging market.” so there’s no interaction t PG XJOF ESJOLFST
Michel Giraud, Groupe de la Seine board chairman between the container and say that single-serve
declared: “I am delighted that Société Charentaise de product inside. This offers glass containers are just
Décor, with this sale to a world-renowned group, will wine brands that choose the right size, while 9%
ensure its continuity and the future of its workforce. On to package in glass a clear of wine drinkers say
this point, I would like to thank all employees who have advantage when it comes this about pouches, 6%
helped build the company’s reputation over the last 44 to product protection, about boxes and 13%
years.” taste and shelf life. for cans.

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