Page 46 - Glass-Technology International no. 2/2017

CASE HISTORY

One market –

two strategies

CRISTEC AND TERMIGLASS,

TWO LISEC CUSTOMERS

WITH DIFFERENT STRATEGIES

RISTEC: THE
WORLD IS THE
CMARKET

Cristec is located in the
north of Spain, about 150
kilometres from Barcelona.
Founded in 1987, the com-
pany now employs 63 peo-
ple and has a yearly turno-
ver of nearly nine million
Euro – almost 40 percent
of which is generated with
laminated glasses.
Today Cristec has an ex-
port rate of almost 60 per-
cent, exporting its prod-
ucts mainly to France, UK,
Holland, Italy, USA and
Portugal. That used to be
a vastly different story only
five years ago, when the
company exported nearly
nothing.
Josep Planes, General
Manager of Cristec, said,
Josep Planes, Founder of “At the moment it is very
Cristec (right) relies on quiet on the Spanish mar-
export: “Spain is not the
market – the world is!” ket. What it boils down to
is to look into the world

44 Glass-Technology International 2/2017