Page 53 - Glass-Technology International no. 5-2018

most common in the mar- Since 1957 Bottero has engineering, can be present cal result, embodied by the
ket, most software compa- been making innovation its on the market in a curtailed pureness and transparency
nies have already developed mission, investing in R&D way, serving small and me- of white and the presence of
dedicated customized pro- to maintain its technologi- dium glass factories but the letter B. The logo is also
tocols jointly with Bottero, cal leadership. This is why also big industrial implants an expression of everything
for hassle-free integration today, with no whims and with products capable of that Bottero represents: in-
of the optimizers and MES. with the determination to producing up to 8 million novation, dynamism, solid-
In this fast-changing glass excel that has always char- bottles per day. ity and clarity.
market, the new challenges acterized it, Bottero decides Thanks to its extensive Rebranding therefore sym-
for glass fabricators are to to change, to have a brand machinery catalogue it can bolizes the will to show
keep pace, raising produc- identity that fully represents cater for the needs and the all our stakeholders, cli-
tivity and staying competi- its core values and its ability latest tendencies of all seg- ents and employees that
tive. This involves invest- to innovate. ments of the market, cov- our actions are guided by
ing in new equipment, in Bottero is the only global ering for example 100 per Bottero’s values, grounded
parallel with rethinking leader in the world of glass cent of the European mar- in our history and leaning
the workshop organization technology to operate with ket for laminated glass and towards the future.
towards a leaner model - both flat and hollow glass. 90 per cent of the global
where Bottero’s products However, not all its cus- market.
are the perfect solution to tomers are aware of the This constitutes both a huge
Bottero SpA
solve these issues. potentiality and the scale of responsibility but also a Bottero SpA
Bottero’s products. With great privilege and a badge
REBRANDING more than 50,000 instal- of honour for Bottero.
The changes in our world lations over the world, in This unique feature is ex-
are deeper than ever, due over 100 countries, Bottero pressed in its new logo:
to the scale and speed of is the unmissable partner to the dual identity of Bot-
digitalization and industri- produce machines and glass tero is represented by the
alization. At the same time, transformation systems. two overlapping shapes, Via Genova 82 - 12100 Cuneo (CN) - Italy
new technologies challenge With its unique organiza- evoking the dual soul of Tel.: +39 - 0171 - 310611
us to redefine the way in tion model, divided into the firm. The two souls Fax: +39 - 0171 - 401611
which we conceive and live three distinct business units, are fused together to give E-mail: bottero@bottero.com
our lives. flat glass, hollow glass and life to a unique technologi- www.bottero.com

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