Brewer Ambev Per will not be bound by the cautionary measure handed down in mid-April by Civil Court Number 26 prohibiting it from introducing 620 ml glass bottles similar to those used by rival Backu…
Brewer Ambev Per will not be bound by the cautionary measure handed down in mid-April by Civil Court Number 26 prohibiting it from introducing 620 ml glass bottles similar to those used by rival Backus onto the Peruvian market, according to the legal representative of Ambev, Enrique Ghersi. The judgement conflicts with another one handed down in January 2005 allowing Ambev Per to use 620 ml bottles bearing the symbol of the Comit de Fabricantes de Cerveza (Brewers Committee) which Backus claims as its own. Ghersi explained that when two cautionary measures with conflicting judgements exist on the same matter, the one issued first is considered valid. While asserting the right of Ambev Per to proceed on these terms, Ghersi said that the company would appeal the latest, contrary verdict by court 26. On 16 April 2005, acting on information from Backus, the Peruvian police moved to prevent Ambev collecting a consignment of 14,000 bottles deposited with customs. At 8 o“clock in the morning the forces of law and order attempted to stop the truck that was supposedly carrying the bottles, only to find themselves unable to verify the contents of the vehicle because they did not have the requisite judicial order.