Ardagh Glass develops a revised bottle for Harrogate as part of the brand’s new campaign.
Ardagh Glass has created a Diamond-inspired glass bottle for Harrogate Water Brands as part of the company’s new campaign to maintain its position as the top brand of premium British spring water. The new Harrogate Spring Water bottle builds on the original award-winning embossed sparkle design created by Ardagh when it helped the company to launch its first products in 2002.
The bottle is inspired by the classic architecture of the famous spa town Harrogate and has been designed to be instantly recognisable with premium appeal.
The bottle’s diamond shapes disperse light to create a sparkling effect, so it is guaranteed to exceptionally stand out on a shelf or the back of a bar. A particular feature of the design is that when filled, the diamond features are enhanced when light refracts through the water to bring the bottle to life and create a seeming wave effect.
Ardagh claims this interesting design feature also creates an effective means of enticing the consumer, a particular benefit of intricately embossed glass.