Mirko Arend ran the Market Research Department at Messe München from 2005 to 2010, and from 2007 he also took charge of the New Business Development Department. In April 2010 he moved to BAU as Exhibition Director in the 4th Business Unit, where his responsibilities included the conceptual and strategic development of the trade fair. His long-standing experience and expertise at the market research institute GfK Marktforschung was of particular help here.
Mirko Arend has given significant impulses as Exhibition Director of BAU and as the responsible Exhibition Group Director. During this time, he was not only responsible for the Poing Building Centre (Bauzentrum Poing), but also played a major role in the introduction and expansion of the international BAU cluster. In addition, he strategically developed BAU into the world’s leading trade fair for architecture, materials and systems in Munich.
“Now it is time to set off for new shores. Due to family reasons I would like to move my private and geographical future to my old homeland in Rhineland-Palatinate,” said Arend. As the son of a building contractor, he will certainly remain connected to the construction sector.
Dr. Reinhard Pfeiffer, Managing Director of BAU, and Georg Moller, Business Unit Manager responsible, wish him all the best for the coming months and, like many exhibitors and visitors at BAU, are looking forward to seeing him again soon.
For the time being his duties will be taken over by Markus Sporer, Deputy Exhibition Director of BAU, and Matthias Strauss, Exhibition Director of BAU China and digitalBAU for the BAU Cluster.