Glass and glazing consumables specialist, Bohle Limited, has announced it is holding its 2010 prices and will not be applying a blanket price increase across its range of products in 2011. In fact, as…
Glass and glazing consumables specialist, Bohle Limited, has announced it is holding its 2010 prices and will not be applying a blanket price increase across its range of products in 2011. In fact, as a consequence of operational and production efficiencies, some Bohle manufactured products, including brands such as Veribor, Silberschnitt and Verifix, have actually come down in price. Commenting on the announcement, managing director Dave Broxton said Bohle is not immune from the vagaries of the economic climate, including exchange rate fluctuations and rising overheads, but we have decided to absorb these costs as far as possible whilst continuing to offer the same high standards of service that won Bohle the G10 Customer Care Award. In short, we will continue to offer the highest quality products, at the most competitive prices possible, ex-stock for immediate delivery. On the price reductions Broxton said, As a manufacturer, we have invested heavily in automated production and logistics, which has paid dividends in terms of consistency of quality and lowering manufacturing costs. It makes sense to pass on an element of these savings in the interests of increasing volume and what customer can resist better quality at a lower price?