India’s largest glassware manufacturer Borosil has been listed by Forbes as ‘Asia’s 200 Best Under Billion’.
With a market cap of $74 million and total sales of $53 million, the glassware manufacturer is considered a pioneer in the industry.
Borosil operates as a microwavable glassware manufacturing company, company producing low expansion borosilicate glassware that includes a wide range of industrial, scientific, consumer, lighting and pharmaceutical glassware items. These are sourced both from the domestic and the international market.
Borosil has been running its webstore, powered by boostmysale.com for the last three years. When Borosil decided to go digital, they wanted to create a multichannel experience that would help in offering exceptional customer service. They liked BoostMySale’s transparent pricing, flexible design templates and seamless integration with social channels and marketplaces like Facebook Store, eBay, Amazon, PayTM and many more.
After launching on BoostMySale’s robust ecommerce platform, Borosil observed a significant increase in sales, and their three-Year avg. Sales Growth was 24%. They also have seen a reduction in cart abandonment rates by more than 10%, and a surge of 12% in their conversion rate with the optimized checkout process that Boostmysale offers.