In their “Journey Through Sectors” video project, Close the Glass Loop produces videos for each of the market segments currently represented in the platform to highlight the ambition and commitment of sectors using glass packaging to reach the goal of 90 percent glass collection for recycling.
By highlighting best practices and case studies, Close the Glass Loop hopes to inspire and mobilize the entire glass collection and recycling value chain to take proactive steps.
The second spotlighted sector features the soft drinks industry, where it delves into the essential subject of the significance of glass packaging in the world of soft drinks. The video covers the sector’s vision on sustainability, preferred functionalities of glass packaging and several interesting case studies, giving you plenty of reasons to watch this insightful episode.