Franklin Bronze Precision Components, a leading investment casting manufacturer, has announced the change of their name to Franklin Precision Castings. The new name is accompanied by a new logo and website.
The rebrand comes from an initiative to reflect better who they are and to position itself for growth. Franklin Precision Castings builds upon its Franklin heritage – while removing “Bronze” to capture its capabilities to cast parts beyond brass and bronze. The name is also shortened and renamed from Precision Components to Precision Castings for conciseness and to reflect specifically its investment casting offering.
The new name is accompanied by a new logo. The new logo symbolizes strength in automation and precision. Franklin stands strong and lends itself to a clean and contemporary feel. The “I” in Franklin visually represents the pouring cup and tree, and the hot red to orange gradient mimics the transformation of molten metals during the investment casting process. The evenly spaced lines evoke automation and technical expertise.
“The transition to Franklin Precision Castings reflects who we are today and our plans for the future of the business – supplying high quality investment castings to customers in industrial markets in a range of cast alloys,” said John Mangoyan, General Manager of Franklin Precision Castings.
The new branding is also rolled out to a new website, franklincastings.com. The website reflects the new brand with an improved navigational experience, specific industry and alloy poured pages to showcase Franklin Precision Castings’ capabilities and expertise.
Franklin is a world leader in the manufacture of investment castings for the glass industry. Cast parts for glass include guide rings, plungers, baffles, neck ring inserts, thimbles, top plates, and more. The company pours a wide range of alloys for the glass industry, including nickel, brass and bronze, cobalt, and stainless steel – right at their U.S.-based facility.