GCA, one of the pioneers of the glass packaging industry in Turkey, is rapidly moving towards becoming one of the most preferred players in the glass packaging industry both in Turkey and globally with its significant achievements worldwide. GCA, which has been focusing on digital transformation in recent years, exporting to more than 40 countries with its innovative products, aims to increase this number to 50 in 2024 with its new projects and to reach new markets.
While achieving many successes with its innovative products and environmentally friendly projects in 2023, GCA renewed its corporate identity and aims to continue its growth and become an employer brand with its design and technology-oriented products, sustainability projects, new employee experience brand, participation in international fairs and events next year.
Evaluating GCA performance in 2023, Dr. Abdullah Gayret, GCA General Manager, said, “For GCA 2023 was a very special year in which we put digital transformation at the centre of our business. Because of the rapid advancement of technology, customers’ expectations are also changing. Now customers expect not only a quality product or service, but also a good customer experience when purchasing products or services.”
Stating to have accelerated their work in line with the vision of selling the glass packaging they produce in Türkiye to the world, Gayret added, “In 2023, we exported to domestic and foreign markets, especially in premium spirits glass bottle categories. Currently, about 30 percent of our business is covered by exports. In the last year, we have added Central America, South America and Mexico to our export countries.
“Next year, we plan to increase our premium spirits glass bottle projects, especially in global markets, and therefore the share of premium glass bottle products in our total production. In addition, we aim to increase the number of countries we export to above 50 and to expand our growth above the sector average. With our renewed brand identity, we will continue to push the boundaries of glass packaging and shape it with innovation, further strengthening our leading position in the sector.”