In recent years, the demand for healthy, sustainable and recyclable packaging has been increasing with environmental awareness worldwide. According to the research conducted by FEVE this year; 65 percent of consumers finds the quality of a glass packaged product higher and reliable. In addition, while there has been a 28 percent increase in the use of glass packaging in Europe in the last three years, it takes attention that this rate is at the level of 49 percent in Turkey.
However, although consumers have a positive perception of glass packaging products, in Turkey there is a serious lack of recycling of glass packaging. At this point, GCA, has adopted sustainability and social responsibility as a priority task and continues to work with the aim of not only increasing recycling rates, but also spreading the natural, renewable and sustainable features of glass to the society. GCA, which directly contributes to sustainability with recycling projects supports the goal of making the European glass packaging industry completely climate neutral by 2050 within the scope of FEVE Projects within the framework of international cooperation.
GCA General Manager, Dr. Abdullah Gayret, emphasizing the importance of glass packaging for health said, “Increasing environmental awareness around the world affects consumers’ packaging choices. Especially in 2023, thanks to the sustainable and recyclable qualities of glass, we see that it has experienced the prominence it deserves in the packaging industry. In parallel with this trend, within GCA, we carry out many studies based on sustainability.
“We continue to create awareness in the society with projects such as Close The Glass Loop in order to effectively introduce the advantages of glass as a natural and sustainable material to the society and to increase awareness. On the other hand, with our EKOMAT Project, which we created together with our business partners to encourage the recycling of packaging, we aim to increase the awareness of recycling in the society while recovering beverage packaging. We recovered approximately 2.1 million beverage packages in 1 year. In addition, we are proud to be the winner of the Jury Special Award at the Luxe Pack Monaco Fair with this project.”