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GIMAV at Glassbuild America 2023

More united than ever, the Italian glass industry converges on the annual US event; the VITRUM International project debuts to redefine the perception of Made in Italy in pivotal international markets

GlassBuild America 2023 will take place at the Georgia World Congress Center in Atlanta, GA, USA, from October 31 to November 2, and is the leading annual North American trade show focused on glass, doors and windows.

Participating in this edition are 22 GIMAV member companies: 11 of them as part of the Italian Pavilion with support from ITA (Italian Trade Agency), while another 11 are exhibiting independently.

For GIMAV, GlassBuild America 2023 will also be an opportunity to take the first steps toward the VITRUM International project in a key market like the US where, in 2022, exports grew 13 percent compared to 2021, valued at close to EUR 200 million.

Aimed at drawing the attention of international markets, the VITRUM International project is intended as a hybrid platform offering companies physical support – organizing coordinated participation in the leading glass industry trade shows gathered around “Piazza VITRUM International” (Vitrum International Square) – as well as digital support through nine web platforms dedicated to homogeneous markets (China, Mexico, USA, Canada, Turkey, SEA countries, Dubai, Brazil and Germany) and published in local languages.

A prime mover for the VITRUM International project in the American market will be the members-only GIMAV meeting on November 1, when industry professionals who partner with the National Glass Association will share their experiences and offer suggestions on doing business in North America.

Thus, VITRUM International will begin to take shape at GlassBuild America 2023 to become more and more firmly established during the forthcoming editions: at Dallas in 2024 where Piazza VITRUM International will participate. But the exhibiting companies will probably still be distributed throughout the pavilions. It will become fully operational at Orlando in 2025, the year in which the project is expected to become completely implemented.

In Atlanta, GIMAV looks forward to three valuable days to build, strengthen and expand international ties. VITRUM International is not targeting the US alone, but all the strategic markets, and gradually it will evolve in the area of the events in which the Italian companies will participate during the final months of the year: Eurasia Glass, from November 11 to 14 in Istanbul, Glasstech Asia, from November 29 to December 1 in Bangkok, and Gulf Glass, from December 4 to 7 in Dubai.

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