Glass Hallmark – New EU packaging rules: what’s the impact for brands?

That was the question at the heart of Glass Hallmark‘s last FutureMadeClear Live Q&A, where experts delved into what’s at stake with the upcoming EU’s Packaging and Packaging Waste Regulation (PPWR), including:
• The risk of packaging market distortion
• Limited availability of packaging
• Restrictions to unique packaging design

Jose Ramón Fernandez (Director of European Affairs at Pernod Ricard) and Vanessa Chesnot (Head of Public Affairs and Product Policy at FEVE) explained the European Commission’s waste reduction proposals and their impact on Europe’s brands.