At this year’s BrauBeviale, Ardagh Group’s Metal Beverage and Glass divisions will demonstrate their latest innovations – which are both enhancing customer brands and helping to deliver sustainable value for the business through the development of new ways to use these two permanent materials.
From Ardagh’s Glass division, experts from the European Design team will be on hand for visitors interested in learning more about any aspect of the glass container design process and how Ardagh’s experience and commitment to innovation can benefit their business.
The designers will be available to demonstrate every aspect of the process live on the Ardagh stand, from idea generation and hand sketching, through CAD modelling and sculptured embossing and finally to concept realisation as 3D-printed models. The glass team will also be highlighting some of their latest new products and explaining the step-by-step process of how they came to be created, including an interesting example of how reverse engineering provided the solution to a challenging design brief.
Both glass and metal are Permanent Materials, which means they are infinitely recyclable without any loss of quality and, as such, form part of a Circular Economy – a key driver in the elimination of the planet’s waste. Ardagh continues to support higher recycling rates through industry initiatives such as Metal Packaging Europe, Every Can Counts, Friends of Glass and Glass Guardians and is proud of its industry-leading performance in sustainability, which is reflected in being awarded a Gold rating by EcoVadis for a fourth consecutive year.