The control and automation specialists have already been part of Bucher Industries for ten years and are part of the Bucher Specials division. On July 1, 2023, the companies will complete a further integration step by renaming themselves and adopting the group layout. Nevertheless, Bucher Automation will retain its independence.
Decentralised group structure
Bucher Industries combines strong brands and global market leaders under one roof, for example the Kuhn Group as a manufacturer of agricultural machinery, Bucher Municipal in the municipal vehicle sector, and Bucher Hydraulics as a specialist in electronic and hydraulic components.
“Bucher Industries has a clear group strategy of decentralised management – that’s one of their recipes for success,” said Christian Benz, CEO of Jetter. “So we will maintain our independence. Besides, we as a company are important to the group: we supply a large part of the group with automation solutions.”
The best of everything
In the future, Jetter would like to profit even more from possible synergies within the group. “It is a great advantage for us to be able to rely on Bucher’s expertise. For example, in the areas of IT security and HR, we have already worked together successfully in the past,” explained Benz. Jetter sees the new name as an opportunity. “In the markets in which we operate, Bucher is well known and has a very good image. For us, the new name can be a real door opener.”
Closer together
All companies of the Jetter group, which, apart from Jetter AG and futronic, also includes Jetter China and Jetter Hungary, will in future operate jointly as Bucher Automation. In this way, the solution portfolio will grow: The glass segment will be strengthened, and, from Jetter’s point of view, the recycling segment will be added. The production sites in Ludwigsburg and Tettnang on Lake Constance as well as in Hungary will remain.
Advantages in view
All in all, Benz sees a great opportunity for Jetter in the new company name and the new brand, “For us, this means that hardly anything will change in our work – we will continue to do our thing – but we will be able to profit even more from the strong group behind us.”
How does the rebranding affect the companies of the Jetter Group?
The Bucher Automation brand incorporates all companies of the Jetter Group. This means, Jetter and futronic are closing ranks with their products being marketed under one brand name. The product portfolio of Bucher Automation is becoming more diverse. Form a Jetter point of view, solutions for the recycling industry will be a new addition. Customers of Bucher Automation will benefit from an even wider range of products and solutions. All production locations of the Jetter Group will continue to operate.