Established in June 2020, Close The Glass Loop is a multi-stakeholder initiative bringing together the entire glass packaging circular economy value chain, represented by 14 European associations and 11 national platforms.
By highlighting best practices and case studies, Close the Glass Loop hopes to inspire and mobilize the entire glass collection and recycling value chain to take proactive steps.
The spirits industry is demonstrating a strong commitment to actively participate in the efforts to enhance the collection of glass packaging at both household and HORECA levels.
Ulrich Adam, Director General of spiritsEUROPE, outlines three key priorities for the spirits sector to close the glass loop. The video delves into essential sector subjects such as the significance of glass packaging in the world of spirits, the key priorities for this sector in achieving glass recycling goals, the art of bottle light-weighting and innovative bottle designs, among other fascinating topics.