Polish glassworks Krosno plans to invest Zl 150 million by 2005 in order to double its present profit margins, the company said.
Krosno plans to increase its share of the hand formed glass market by…
Polish glassworks Krosno plans to invest Zl 150 million by 2005 in order to double its present profit margins, the company said. Krosno plans to increase its share of the hand formed glass market by 16% and of the automatically formed glass market by 12% by 2005. Export sales are expected to increase by 59.5% over the period. In order to meet the above goals, the company plans to implement a new trading and marketing strategy and to reorganize distribution. Krosno added that it will open an export office and intensify trade. Additionally, the company intends to implement several cost cutting and efficiency increasing projects. The disclosure of the strategy came after a private individual Zdzislaw Sawicki took control over Krosno from Enterprise Investors earlier this year.