Dietmar Thomas started the new year as head of the trade fair press department at Messe Düsseldorf, reporting to Dr. Christian Plenge, Division Director of Digital Strategy and Communication. In this role Thomas will oversee communications for all trade fair projects. He will strengthen the standing of the individual trade fairs in the mediascape and their perception in their relevant target groups and drive digital transformation of the project and trade fair communication.
Thomas comes to this new role from the Publicis group of agencies where he established and managed the editorial department focused on content marketing in Düsseldorf since 2016.
Thomas succeeds Eva Rugenstein, who retired after 25 years in the position. He commented his new role saying “I look forward to using my 30 years of communication experience for Messe Düsseldorf, a company that organises numerous exciting and successful global trade fairs. One of my key aims is to strategically develop further its project communication as part of digital transformation,”