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New Bottle Designs a Study in Simplicity

Vetropack’s flacon-inspired shape is used for 40 cl and 80 cl bottles and is a prime example of the concept of “less is more”.

Vetropack designed and produces the bottles for the water lines Rhäzünser and Arkina. Inspired by the shape of a cosmetics flacon, both the customer and developer wasted no time at all in finding a solution for the new premium mineral water range from Rhäzünser/Arkina.
The development of the new premium range of mineral water for fine dining is a prime example of the concept of “less is more”. Developing a new product – from the initial idea through to its arrival on the shelves – often takes well over a year. However, since Rhäzünser/Arkina’s wishes coincided with the suggestions of the designer at Vetropack Switzerland, Jean-Franck Haspel, right from the start, the new premium bottles were realised within just a year.
The two new creations hold 40 cl and 80 cl water, in still and sparkling versions. These sizes are in keeping with the market trend, as is the simplicity of the design, which pushes the premium product into the spotlight. Since last December, the flint glass bottles have been produced by Vetropack Austria at the Pöchlarn, Austria plant.

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