Ocean Glass Plc (OGC), Thailand“s leading manufacturer of glass tableware, is looking at the higher-end wineglass market to cover a broader segment of consumers.
Surprisingly, Thai consumers still p…
Ocean Glass Plc (OGC), Thailand“s leading manufacturer of glass tableware, is looking at the higher-end wineglass market to cover a broader segment of consumers. Surprisingly, Thai consumers still pay less attention to domestic wine glass products, said managing director Sunsanee Supatravanij. It may probably be because they still stick with European brands. According to Ms. Supatravanij, the company aims at expanding its product lines to cover more value-added stemware in addition to its existing two product segments – retail glass products for household and professional products for food services. The company, which invested THB 1 billion in a new factory equipped with the advanced furnaces and technology from Japan and Germany in 2009, can produce lead-free and barium-free crystal glass, with high clarity and brilliance. In 2010, OGC introduced premium crystal wine ware and accessories under the Lucaris brand, achieving sales for THB 300 million, with about 80% exported to Asian markets such as Hong Kong, China, and Singapore. This year, the company plans to put more emphasis on the domestic market, and will introduce Lucaris to broader food and hotel services markets as well as market the brand through special events such as wine-tasting dinners. In 2010, OGC“s total sales reached THB 1.85 billion, with annual growth of 10-15%. Lucaris sales represented about 5% of the company“s total.