Space Player, a new type of lighting equipment combining the functions of traditional lighting and video projectors, from Panasonic Corporation, is now on sale in Japan. This new lighting solution possesses both lighting and projection functions and provides new ambient lighting.
Panasonic Corporation began selling the Space Player, a new type of lighting equipment combining the functions of traditional lighting and video projectors to offer non-conventional ambient lighting, as well as projection contents in Japan from 1 July 2014.
The company will develop the new solutions businesses of the Space Player from manufacturing to sales, including the lighting design proposals to enhance the values of various spaces, and of the projection contents from the production and the sales.
The Space Player possesses both lighting and projection functions and provides new ambient lighting. Some of its many features include a spotlight-shaped design that fits naturally into its environment and a wiring duct mounting method that makes installation and relocation easy. It has also low-maintenance feature due to the use of a long-life laser as a light source and can play back contents from a wide range of sources including SD cards, PCs, and tablets, in addition to a movable structure that can easily control projection directions.
Panasonic will leverage these product features to create a new market of “Projection Lighting” that utilizes video for lighting. With regard to the projection contents, it has set up its in-house systems for the planning, production, and sale of projection contents as usage.
In addition to producing custom-ordered contents, the company will launch a special website that provides free application software for customers to easily edit and create contents, and for a fee, also offers videos and images to be used in such contents.
Panasonic will promote the provision of total solutions to create high added-value spaces by leveraging the ambient lighting know-how that it has acquired over the years.
Panasonic will aim for JPY three billion sales in the solutions businesses centring on Space Player and JPY 20 billion sales in the entire ambient lighting business by FY2019.
The contents projected by “Projection Lighting” will have to be specialized depending on the lighting needs of installation locations including buildings and stores. Because their production requires know-how on lighting, video, and ambient lighting, new in-house systems have been developed to allow the planning and production of contents.
In order to effectively show the production effects of projection lighting, lighting design know-how is required in areas such as suppressing the brightness of the projected area while maintaining the brightness of the space. It is anticipated to discuss clients’ requests in person and in detail and include them in proposals to meet the demand for custom-ordered products. Panasonic will further expand the ambient lighting business by taking advantage of know-how developed over the years in existing lighting businesses and strengths including sales networks that cover the entire country, and by producing synergy effects with Space Player-centred solutions businesses.