In 2025, Saint-Gobain celebrates its 360th anniversary, marking the Group’s global influence, pioneering spirit and holistic, circular approach. On this occasion, Saint-Gobain is launching an unprecedented international communication campaign entitled “360 Years Young”, designed to honour its heritage while asserting its bold vision for the decades ahead.
Starting in January 2025, Saint-Gobain will roll out a rich program of activations for its 160,000 employees and external stakeholders throughout the year. This ambitious plan will spotlight the Group’s core values, iconic achievements and commitment to building a healthier, fairer and more inclusive world. It will also reaffirm the role of sustainable construction as a strategic solution to contemporary global challenges.
The campaign has multiple objectives: celebrating Saint-Gobain’s legacy, strengthening its image as a global leader in sustainable construction, and uniting employees around a shared vision. It also aims to attract tomorrow’s talent, engage with strategic stakeholders, and deepen ties with the Group’s clients and partners.
“360 Years Young embodies our ability to reinvent ourselves while honoring our heritage. It is a celebration of our pioneering spirit and collective commitment to building a more sustainable and inclusive future,” said Laurence Pernot, Saint-Gobain Group’s Chief Communications Officer.
The highlights of the campaign include:
- A manifesto film under two minutes long, showcasing 360 years of construction, innovation, passion, and global impact by Saint-Gobain.
- A journey across nine strategic destinations. From February to November, Saint-Gobain will visit key markets – including the United States, France, Brazil, South Africa, Australia, China, India, the United Arab Emirates, and Poland – to celebrate innovation for sustainable construction.
- A special webpage for the 360th anniversary will be available on the Group’s website, accessible via the following URLs:
To give this celebration a unique voice, Saint-Gobain has enlisted two international ambassadors: François Gemenne, a climate expert and IPCC contributor, and Charlotte Kan, a journalist renowned for her human-centric stories from around the world. Their mission is to embody the spirit of the campaign by sharing their experiences at key events, narrating the Group’s initiatives.