Nikolaus SORG GmbH & Co. KG is implementing a new corporate design. Aspects of this were already visible in 2016 glass magazine ads, and now the new website, company slogan and initial brochures are live.
“We started by looking hard at what we stand for and offered all employees the opportunity to incorporate this into an appropriate slogan for a cash award,” said a company spokesperson. “While we did not directly use any of the entries, we did pay bonuses for what our committee considered to be the best two entries. The numerous suggestions helped inspire us to come up with the new Value by Design slogan.”
“Next was our newly relaunched website www.sorg.de in time for glasstec 2016. We decided on a modern but minimalistic approach concentrating on our core messages. There is a larger emphasis on our team with more photographs and direct email links to key personnel.
“The background objects in the new web site are all made of or incorporate glass. These pieces were all items that are present in our Lohr offices. Now we get the opportunity to share these treasures with a larger audience.
Speaking of a larger audience, the site has been optimized for viewing on mobile platforms (tablets and phones) as well.
“We asked a number of customers for permission to display their logos on our home page. The positive responses have been overwhelming. We maintain this part of our web site ourselves using WordPress content management system. The first twenty or so logos have been resized and are online. We will be working on including the remaining logos after the glasstec rush dies down. SORG wants to thank all of our partners who kindly supplied logos.
“Now we are going to work to update our brochures; both updating content and corporate design. The first two are printed and will be available at the glasstec in Dusseldorf. Our new Image brochure is the condensed story of the Sorg family and company. The other one is Glass Conditioning. These and others will be available for download on our homepage as they are completed.
Helping us modernize our image is the local ad agency B2 Communications in Aschaffenburg, Germany.”
www.sorg.de is online and can be viewed in German and English.