Verallia is structuring its employer branding strategy in line with its purpose “Re-imagine glass for a sustainable future.”
As a committed ESG player, the Group is reaffirming its determination to make the most of the diversity of its professions – the legacy of over 200 years of glassmaking expertise – and their specific characteristics, in line with its promise “Passionate about glass. Inspired by you.”
At a time when the quest for meaning has become a key criterion in career choices, the glass industry is responding more than ever. As a sustainable and infinitely recyclable material, it is an essential link in the circular economy.
Promoting a forward-looking industry, a strategic lever for attracting and retaining talent
Maximizing the visibility of glass professions is a crucial lever to support the Group’s innovation and the development of a cutting-edge industry.
The Group’s glassmaking expertise and extensive R&D are pushing back the limits of design to produce ever-lighter container designs, open up new avenues for re-use solutions, deploy new melting technologies or reinforce the circularity of glass through recycling.
An employer branding built on four beliefs
Verallia’s employer branding strategy is built around four key beliefs:
- Verallia works with a unique material: know-how that has been handed down from generation to generation for over 200 years, to offer innovative, customized and environmentally friendly solutions to more than 10,000 customers worldwide.
- Working with Verallia means doing meaningful work, within a committed company that innovates to develop a material that is even stronger, healthier and infinitely recyclable. Verallia is also redefining the way glass is produced, sourced, reused and recycled.
- Verallia invests in people and help them to unleash their potential by promoting teamwork, internal mobility and training opportunities, both in plants and offices. The Group is committed to achieving operational excellence in order to guarantee a safe and inclusive working environment.
- Verallia shares a global perspective while remaining locally rooted: employees are not simply part of a large international organization; they are key elements of a team, whatever their role in the company.