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Vetropack and Owen-Illinois bottles featured at Expo Milano 2015

Decorative sculptures made of glass packaging are being showcased from 17 June to 12 September in the Swiss Pavilion for the City of Zürich. Glass packaging manufacturers Vetropack and Owens Illinois have provided thousands of glass bottles for the display.

Expo Milano 2015 aims to raise visitors’ awareness of nutrition and make them think about the impact it has, under the banner of “Feeding the Planet, Energy for Life”. The consumption of food and drink generates waste in the form of packaging – however glass packaging is anything but a waste product: once it has been used, it is turned into a high-quality secondary raw material for the glass industry.

Vetropack Group is a pioneer in glass recycling. Its flint and amber glass is made from up to 60% used glass, while some of the new green glass it produces is even made entirely out of used glass. Recycling glass significantly improves the environmental impact of glass production, with savings of 3% in energy and a 7% reduction in CO2 emissions achieved for every 10% of recycled glass used.

The Zurich exhibition focuses on the theme of water, innovative companies and ideas in the food sector and the Dada artistic movement. Vetropack supplied amber, green and flint glass bottles to build the sculptures designed to illustrate these aspects, which include pieces in the shape of carrots and one depicting the word “DADA”. When the exhibition is over, these glass letters will be recycled locally. The carrots will remain on display for a while longer at the Vetropack sites in Switzerland and Austria.

Owens-Illinois has also contributed to the larger-than-life sculptures.

“The Expo theme: Feeding the planet – energy for life, provides a unique opportunity for O-I to showcase that glass is the most suitable and sustainable packaging for preserving foods and drinks,” said Vitaliano Torno, managing director of O-I Europe. “We are proud to have the opportunity to support the city of Zurich in this global event.

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