Vitrum 2025 launches the next edition of the fair together with the conference Building as Green as Glass – Exploring How Glass is Building Greener Cities and Shaping a More Sustainable Future, taking place in Milan at Fiera Milano on September 17, 2024, and promises to be an essential event for media and stakeholders in the flat glass industry. Scheduled to explore the pivotal role of glass in creating sustainable urban environments, the conference will address three crucial themes through expert panels.
The first panel is dedicated to the Green Deal and how it is driving decarbonization in Italian Real Estate, providing a comprehensive overview of public action plans and private initiatives implementing the Green Deal to decarbonize Italy’s real estate assets. Esteemed speakers will share insights into transforming policies into tangible, eco-friendly projects. This discussion will emphasize the necessity for both public and private actors to actively contribute in order to achieve the shared goal of decarbonizing the property sector in Italy.
The economic impacts and regulatory repercussions of environmental sustainability on the global glass industry will be addressed in a dedicated talk, too. Topics will range from the latest updates on Minimum Environmental Criteria (CAM) to perspectives from Italian and international associations on glass’s role in sustainable construction. Notable participants, national and international representatives from the entire glass industry and the world of windows and doors, will showcase best practices while avoiding common pitfalls, emphasizing the industry’s progression towards greener standards.
The final conversation will feature industry leaders and professionals discussing the strategic importance of glass in green building and the circular economy. This dialogue will focus on how to tackle sector challenges and create successful projects in a rapidly changing global landscape. Thanks to the contribution from representatives of leading global companies, from the world of design and industry competence centres, emphasis will be placed on balancing aesthetic requirements with functional and sustainable design, also exploring whether the integration of artificial intelligence serves as a valuable ally or a new hurdle.
Building as Green as Glass promises to be a crucial platform to get in touch with thought leaders from the glass industry and the world of windows and doors, and estimated professionals with the aim to advance the glass industry’s role in a more sustainable future. This topic is the starting point of a discussion that leads to Vitrum 2025, which will take place from September 16 to 19, 2025, at Fiera Milano.
More info and complete program here.