Page 45 - Glass-Technology International no. 4/2018

quality of the output and in an effort to reduce sys-
guaranteeing greater man- tem inefficiencies to zero,
ufacturing efficiency. avoid waste of time, and
maintain human involve-
INTELLIGENT ment where and when it
AUTOMATION provides an actual added

‘Automation, where and value,” explains Matteo
when it is needed.’ This is Traini, Product Director
Intermac’s motto when it for Intermac, referring to
comes to the integration developments in the range
and automation of process- of products undertaken by
es. “The journey towards the company.
a perfect manufacturing The solutions which In-
process is not synonymous termac makes available to
with the total replacement its clients are the Move-
of the operator, but rather tro handling and stor-
means applying intelligent age systems; the Master
automation to the process Loader, a flexible robotic

INTERMAC

AND DIALOGUE WITH THE PRESS
INTERMAC AT GLASSTEC PREVIEW, NETWORKING

On 15th June, at the special industrial location of the Turbinenhalle in Dusseldorf,
the Glasstec Preview took place, an exclusive opportunity to meet all the trade press,
an international audience.
to anticipate what will be the main innovations signed by Intermac at the next edition
of glasstec, in programme from 23 to 26 October 2018. This opportunity of visibility
stimulates visitors’ interest and amplifies advertising coverage thanks to the presence of
The intense day of work was inaugurated by Birgit Horn, Director of Glasstec,
and moderated by Tania Higgins who introduced the participating companies and
mediated the dialogue with the press. Intermac, represented by Raphael Prati –
Group Communication & Marketing Director, Sergio Nicolai – Marketing Manager
Industry 4.0 during one-to-one meetings.
of the Glass, Stone And Tooling Division, and Filomena Carletti – in charge of
relationships with the Press, unveiled the new technological contents at the service of
Great emphasis has been given to solutions, software and services to spread digital
culture in the factories, in particular Sophia, the new IOT platform, has generated
great interest from journalists. Through the words of Raphael Prati, the great advantage
and value generated by participation in a similar event is grasped: “Taking part in the
Glasstec Preview is much more than a teaser for Intermac: it is an excellent stage to
present, with the right time, the main innovations and concepts that will animate what
we consider the main marketing event dedicated to the world of glass. Furthermore,
with a neutral and critical tone.”
the meeting with the press gives great added value to the promotion: it’s one thing
when it’s the company speaking about itself, quite another if it’s done by a magazine,

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