Page 73 - Glass Machinery Plants & Accessories no. 1/2018
P. 73
selecTion for straw and laces has been
commercial release replaced with external
With this design competition, engraving.
Verallia provides an unprec-
edented approach to innovation The granD finale
for its customers who are closely “With the Verallia Design
involved in the selection of the Awards, we are encourag-
winners. Some designs have even ing a privileged exchange
been selected for commercial with young designers around
release. Such was the case of the glass. We are also providing
Soirée à Rosé bottle (designed by our customers with an unprec-
the winner of the first competi- edented innovation approach,
tion in 2010), marketed and sold as reflected in the various sales
by Gérard Betrand, and the Serac success stories since the com-
bottle (winner in 2016), selected petition was introduced,” said
by Maison du sud – Jeanjean. Michel Giannuzzi, Chairman and
These two products have enjoyed Chief Executive Officer of the
significant success in France and Verallia Group at the ceremony.
internationally. The Serac bottle “With this grand finale, a first
has also just won two packag- in the competition’s history, we
ing Oscars in the Consumption: wanted to thank all participants
design and graphic identity, and for having placed their creativ-
Glass transformation categories. ity at our customers’ service as an unpreceDenTeD
As the number of young they are constantly on the look- anD Value-creaTing
designers presenting a project out for differentiation on their approach To innoVaTion
has increased each year and as highly internationalized mar- A springboard for young designers
customers are increasingly keen kets. It is these same customers Since the creation of the
to explore new ideas, Verallia who encouraged us to reach out Verallia Design Awards in
decided to open up its compe- beyond the national level. It is France in 2009, Verallia has
tition at an international level obvious that a project conceived opened up this design competi-
and prepare this first grand by students in Italy for prosecco tion to several other countries.
finale. The competitors are all might equally attract a French The Verallia Design Awards
winners of the various national or German producer of spar- attract hundreds of participants
competitions. kling wines,” added Emmanuel from the best design and pack-
Auberger, CEO of Verallia aging schools. Students and
The iTalian ‘De fiasco’ France. young graduates are invited to
Italy’s project De Fiasco was Packaging is a major com- submit innovative projects for
singled out by the jury meet- ponent of the agri-food bev- bottles and jars, paving the way
ing in Paris whose members erage industries’ marketing to future market release.
include seven finalists, cus- and environmental strategies. The competition teaches the
tomers, professional designers, Verallia works with its cus- participants how to use glass
journalists and representa- tomers throughout the pro- through a practical case study
tives of Verallia’s sales and cess leading to the creation involving the development of a
marketing teams. Drawing of glass packaging to arrive product under semi-professional
its inspiration from a typi- at a design that enhanc- conditions. The candidates learn
cally Italian flask-shaped es their products to best about the material in the field
bottle, De Fiasco is a effect. Convinced that when they visit plants where they
new interpretation of an glass is the ideal mate- can watch the manufacturing
old bottle, which at the rial to promote cus- process and learn about the role
time combined various tomers’ products and played by the Verallia product
materials (straw, laces to protect consumers development centres.
and glass), to provide and the environment, Each national competition is
a 100 per cent glass Verallia is commit- sponsored by an experienced and
modern version. ted to encouraging renowned designer who shares
The original bot- tomorrow’s designers his or her experience and advice
tle finishing using to use this material. with the participants. Verallia also
glass machinery plants & accessories 1/2018 71
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