Page 76 - Glass Machinery Plants & Accessories no. 1/2018
P. 76
Design
Design position as a project
success sTories
Verallia adopts a
supporter and incuba-
tor for the projects that
attract its customers’
attention.
Soirée à rosé
Winner of the first
competition in France
in the wine catego-
ry, the Soirée à rosé
bottle designed by
Mélitine Courvoisier
(Ecole Boulle, Paris),
was selected by Gérard
Bertrand for the Côte des
Roses wines (white, rosé
and red). Marketed since
2013 in France and inter- Serac rials, it is 100% and
nationally, a magnum format Winner of the 2016 French infinitely recyclable
was added in 2016. competition in the Wine category, in a closed circuit.
the Serac bottle designed by This means 100% of
Leslie Dabin (Ecole Pivaut, glass collected can
Nantes) was selected by be recycled). Inert
Maison Du Sud – Jeanjean and neutral, glass
for its white and rosé wines packaging pro-
sold under a variety of brand tects against any
names in France and inter- risk of chemical
nationally. Its streamlined migration from
design, facets and a chiselled the container to
base make this bottle up- the contents. �
scale packaging Verallia’s
premium Selective Line
range.
an eco-responsible
approach
Verallia is convinced
that glass is the ideal
material to enhance its
customers’ products
and to protect consum-
ers and the environ-
ment. Its promotion –
in particular to young
designers – is part of
Verallia’s Corporate
Social Responsibility
(CSR) strategy.
Glass has unparal-
leled virtues: it is a
“permanent” mate- www.verallia.com
rial. Manufactured
from natural raw mate-
74 glass machinery plants & accessories 1/2018
Verallia art GM 1.indd 74 08/01/18 11.16
