Page 75 - Glass Machinery Plants & Accessories no. 1/2018
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filling lines, maximizing pallet bottle with an innovative customers and design agencies
loading, etc. These centres also appearance while protecting to inspire their future develop-
produce the drawings for the its authenticity. ments. This book analyzes
moulds used to manufacture the In Spain, the Azuqueca the upcoming international
container. development centre devel- trends for the coming year
oped the new bottle for and highlights the new con-
Examples Marie Brizard liqueurs. sumer habits and haunts.
In France the Albi development Commissioned to celebrate Along with these trends, the
centre produced the drawings for the brand’s 260th anniver- brand suggests new bot-
the beer bottle STARCK beer, sary, its Art Deco inspired tle shapes and decoration
which was created by French design produces a shim- ready to be developed. This
designer Philippe Starck for mering effect for the col- is how the Stockholm and
the Brasserie d’Olt brewery. ours of the liqueurs in the Los Angeles spirits models
The Chalon-sur-Saône range. and the Roma wine bottle
development centre also made In order to bring these were added to the Selective Line
it possible to manufacture glassmaking projects to frui- Collection.
the Primer Rosé Marquès tion, the Verallia product
de Murrieta Spanish bot- development centres pro- The Verallia
tle designed by José María vide the Group’s custom- Design awarDs
Morera. This bottle is a ers with extremely efficient In all the countries where
nod to the Art Deco move- tools: computer-aided Verallia holds this design com-
ment with extraordinary design (CAD), 3D printer, petition, its customers are closely
work on its facets and physical-realistic comput- involved in this unprecedented
the monograms originally er-generated images and open-innovation approach.
engraved on the finish, finite element mechanical • In Germany, the competition
shoulder and punt. resistance analysis. Verallia is an actual consultation in
The Mumm cham- also enables its customers response to a need expressed
pagne house entrusted to participate interactive- by a customer.
Verallia with the manu- ly, directly or remotely, in • In France, over the past three
facture of its new bot- the development of their years, the Verallia Design
tle designed by Ross model (3D display, com- Awards have added a category
Lovegrove. Unprecedented puter-generated images, scale devoted to a specific market:
with its hollow base pass- models, etc.), while ensuring the - Rosé Bordeaux in 2015
ing through the body of product’s optimum weight and (partnership with the
the bottle, it was developed mechanical strength. Syndicat des Bordeaux et
by the Chalon-sur-Saône In response to its customers’ Bordeaux Supérieur);
development centre, in need for differentiation, Verallia - Provence rosés in 2016
liaison with the Verallia also engages designers directly. (partnership with the
Oiry plant near Epernay In 2015, its prestige Selective Syndicat des Vins Côtes de
(France), where the bottle Line brand commissioned Provence);
is now manufactured in Chantal Thomass to design a - Decoration for the cham-
375 ml and 15 l ver- bottle and a carafe. This French pagne market in 2017.
sions. fashion designer participated in Each of the juries for the
EIn Germany, the each stage in the development Verallia Design Awards is made
Paulaner brewery of the bottles: (i) preliminary up of customers. Those who are
co-developed with drawings, (ii) adjustments with not members of the panel are
the Bad Wurzach the product development centre, invited to the award ceremony
development cen- and (iii) glass tests in the plant. and receive a document present-
tre the bottle for its Today, this “couture” range ing the best of the students’ pro-
Paulaner Zwickl already has more than 40 refer- jects. In prime place for the com-
beer, which has just ences on the market delivering petition, they can inform their
won a 2017 Red truly differentiating packaging. own discussion in terms of pack-
Dot Award. The Verallia also helps its custom- aging and even select a project to
400-ml size and the ers monitor design trends. Each use to sell their product, as was
screen-printed logo year, its Selective Line premium the case for Gérard Bertrand and
provide this new brand presents a style book to its Maison Du Sud – Jeanjean.
glass machinery plants & accessories 1/2018 73
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