Page 20 - Glass Machinery Plants & Accessories no. 2/2018

businessnews

www .g lassonline.com

CROXSONS

TACKLING THE WINE

INDUSTRY’S SUPPLY

CHAIN IMBALANCE

As a direct result of delivers.
extensive customer Croxsons’ Chairman,
feedback concerning the James Croxson, said:
lack of bottle choice in “We went out and
the global wine industry asked the industry what
supply chain, leading needs improving with
glass packaging company, their supply chain. We
Croxsons, has recently listened to the responses,
taken over a glass furnace invested in a furnace and
at one of the largest glass produced 12 new moulds
manufactures in China VSHFL¿FDOO\ IRU $XVWUDOLD
to produce antique-green New Zealand and the
wine bottles. US, to complement our
$LPHG VSHFL¿FDOO\ DW WKH existing global offering.
Australia, New Zealand “With strong supply chain
and the US wine markets, relationships spanning
whilst complementing over 80 years, we take
their existing European the packaging headaches
offering, the move will away from our customers
see Croxsons being able and transform their
to provide their customers bottle to represent their
with a collection of new brand, by improving on
bottles that meet their some market stalwarts
brands’ needs. and making them more
Croxsons argue that suitable for the 21st
whilst industry trends century.”
have seen the reduction Founded by a wine
in weight of wine bottles, merchant in 1872
a strategy which has and now strategically
VLJQL¿FDQW HQYLURQPHQWDO positioned in Europe,
EHQH¿WV HYHU\ ERWWOH DQG Australasia, the Far East
brand has a right weight. and America, Croxsons
It appears however, have been supplying glass
that there are concerns packaging and closure
amongst some of solutions for 145 years.
Croxsons’ customers that Since then the family
the industry has moved owned business has built
some bottles away from an enviable reputation
being super-premium, with their intricate
or even premium, to a involvement in the wine
lighter, standard weight industry. This lasting
bottle. Clearly the risk to connection within the
Fusiontec brands using a wrong- trade has strengthened
weight bottle is that throughout the decades
a Revimac Company
consumers will feel a and has made Croxsons a
disconnection between trusted packaging partner
Via Mario Carraro, 9/11 the price point and the with some of the world’s
36075 Montecchio Maggiore (VI) - Italy aesthetics that the bottle biggest drinks brands.

www.fusiontec.eu