Page 59 - Glass Machinery Plants & Accessories no. 3-2019
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COMPANY HISTORY
The history of Wheaton Brasil Group begins in 1888 with the foundation of
to offer complete and innovative the company T. C. Wheaton in the city of Millville, the state of New Jersey,
solutions in glass packaging, with in the United States.
less time to respond to the needs In 1952, 64 years after its founding and with considerable accumulated
of its customers and the market. experience Wheaton is founded in São Paulo and pioneered the market
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AUGMENTED REALITY FOR with 4 sections and double drop. In the same year, Wheaton started to
PERFUMERY PACKAGES manufacture bottles that, besides the pharmaceutical market, also serve
the perfumery and cosmetics industry.
Working with trends and offer- In the 1970s, the production of jars had a great boost. It has considerably
ing creative innovation of glass expanded its facilities, reaching daily capacity of 200 tons/day, using
packages and décor is Wheaton’s four-drop machines, extracting glass in opaline, cobalt blue, cognac and
main goal, offering an exclusive green.
and immersive experience with *O /PWFNCFS 8IFBUPO QSPEVDFT UIF mSTU QSFTTFE HMBTT NBSLJOH
its brand. the creation of the division of Home Utilities, with articles for the residen-
Wheaton presented its new tial market. In the 1980s, with the reconstruction and modernization of its
techniques in décor and glass furnaces, the industrial park is expanded to meet the growth of this line
packaging customization using and the market of perfumery and cosmetics.
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augmented reality in 2018: tech- trol, palletized and thermo-shrink packaging, oxy-gas combustion furnace
nology that unifies the real world and computerized monitoring and color glass by the color feeder system,
with the virtual one. This tech- as well as formalizes the quality programs. At the end of the decade, the
nology provides, for example, a administrative unit of São Paulo is transferred to the industrial park of São
neon silkscreen that explores the Bernardo do Campo.
playful and interactive side of a
glass package once a black light
shining silkscreen is applied. AR
enables to see the neon silkscreen
through vibrating animations and
neon colour tones exploding on
the screen portraying the creative
manifesto trend.
Another new technique is the
multicolour silkscreen décor that
allows artworks with up to four
colours in one single application.
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