Page 77 - Glass Machinery Plants & Accessories no. 3-2019

“An example of lightweight- the majority of the 500ml ale beer recyclability or design.”
ing can be found in O-I’s bottles produced at O-I’s Harlow Despite all the innovation, the
recently published CSR report plant.” industry seems to understand
update: Adnams, a brewer based She also highlights the role that public affection for glass is
in Southwold, UK, wanted to innovation has played across the rooted in ageless characteristics
reduce the weight of their bottle,” industry as a whole: “As an indus- that respond to some of the core
Marie Laure Sus
Marie-Laure Susset adds. “O-I’s try, in the past decade alone, we desires of today’s consumers.
team collaborate
team collaborated with Adnams have made significant investments “Glass is 100 per cent recyclable,
to produce a lighter weight yet
to produce a lig in upgrading glass plants to be inert, safe, fits well within the
still embossed, branded beer bot-
still embossed, br more environmentally friendly, as circular economy model,” Chris
tle. O-I was able to take 19g off
tle. O-I was able well cutting our CO2 emissions Todd concludes. “Yes, it is heavy
the brand’s market leading bot-
the brand’s mar by 70 per cent. We have also and might break if dropped, but
tle, removing 1
tle, removing 115 tonnes from managed to make glass bottles it is a material that is used to pre-
the glass waste stream annually.
the glass waste 30 per cent lighter than they sent a positive, responsible image
This lighter weigh were two decades ago, without by our customers and consum-
This lighter weight bottle has now
become the standard weight for
become the stan sacrificing product preservation, ers.”. O

The Author

ELISABETH

SKODA

Elisabeth Skoda is a writer and translator
who has been has been working in
packaging journalism for over a decade.
As editor of Packaging Europe, she
explores industry trends and new deve-
lopments, with a focus on
sustainability, design, research & deve-
lopment and European cooperations.

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