Page 74 - Glass Machinery Plants & Accessories no. 3-2019

PACKAGING EUROPE

again,” she reveals. “In western the furnace into the forehearth
Europe we even expect glass which is typical in the industry.
growth to modestly outpace total “Producing in the main furnace
packaging growth in the next few allowed us to produce this colour
years. Sustainability is one of the using 80 per cent recycled con-
three market trends (along with tent,” Chris Todd says, “saving
premiumisation and health/well- raw materials, energy and reduc-
ness) to which O-I believes glass ing CO2 emissions.”
can offer an appealing answer.” Perhaps Ardagh’s most sig-
nificant recent innovation is its
INNOVATION sculptural embossing technology,
A major development by Allied which provides exciting opportu-
Glass inspired by the plastics nities for brand owners to enhance
debate, presented at Luxe Pack their glass packaging design with
last year, were the Sea Creatures an unprecedented level of intricate
collection bottles, which combine detail on multiple levels, giving
glass form and elaborate printing designs a life-like quality.
to create a sophisticated decora- However, boosting sustainabil-
tive technique with visual and tac- ity is another key point, as Sharon
tile effects. Another major innova- Todd highlights: “In terms of
tion for Allied Glass last year was process, we continue to drive
the production of charcoal col-
growth in our industry-leading
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additional investments to enhance
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rather than adding colour after

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