Page 51 - Glass Machinery Plants & Accessories no. 4/2017

The moulds are completely and the complexity of main-
engineered in-house; having taining an international presence
complete control over every stage convinced Perego to set up a
of production means that the commercial division to remain
quality of materials, workman- viable in the globalized market,
ship, and respect for delivery and that they would have to go
deadlines is independent of out- outside the family to find a com-
side contractors. But the chal- mercial manager with the nec-
lenges facing firms in the modern essary international experience.
world also call for a high level of The man chosen by Leonardo
commercial competence. Perego to head this new unit is
Michele Giordano, the new Sales
INTERNATIONAL PRESSURES Manager/Director. With a back-
Changes in management cul- ground in multinational compa-
ture since globalization have nies, he has the know-how to
Michele Giordano, forced companies to focus on back up the technical eminence
Sales Manager externalities governing invest- in metallurgy and mould design
ment and financing decisions that has characterized Perego
almost as much as on provid- for the last 50 years.
just dedicated craftsmen but a ing the product or service that
high level of competence across the customer wants; this has hit THE CLIENT CHANGES
a whole range of management engineering companies in par- One of the side-effects of the
skills. The continued survival of ticular since they tend to be influx of Chinese moulds has been
the company as a family firm after more product focused. Perego a culling of less efficient competi-
more than fifty years is testament is now an international firm tors and a refocusing on a larger
to the quality of the leadership producing moulds in Italy and number of smaller local clients
exercised and the loyalty earned. Croatia. The volume of business with more exacting specifications

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