Page 52 - Glass Machinery Plants & Accessories no. 4-2019

SCREEN PRINTING
Screen printing
with the container. The culture of Grey Goose equip the charm of
white fire water descended down Cinderella to win out of so many
the generations and the glass in good drinks?
your hand would tell a tale. The charm inherent to Grey
Since the 19th century, tech- Goose originates from the spe-
niques of offset, rotogravure and cial time settlement of French
screen printing have become alcoholic drinks, and benefits
widely adopted, along with bot- from the presentation of its glass
tle labels. Offset for short paper decoration. The body of the bot-
run, rotogravure for long film tle is designed as an elegant
run, unlike gluing labels onto artwork, renewing the definition
the bottles, screen print provides of vodka as luxury. The frosty
direct printing with unique tactile sculpture effect matches so well
appeal. However, each process with the geese flying towards the
benefits itself to fully integrate field, realized in an impression-
the label with bottle, adding value style photo of scenery, combining
to the packaging and the drinks nature, art and technical fashion.
contained. Kammann’s state-of-the-art
CNC fully-automatic printing
CHANGING TIME AND machine has credit for the mar-
DECORATIONS vellous presentation of the Grey
Entering into the new millen- Goose bottle, which attracts the
nium, consumers have upgraded attention of consumers.
their selection on drinks and also
drinkware, a generation knowing BACK TO THE PRESENT
all about drinkability, apprecia- The Little Lang Liquor drink-
tion, differentiation and person- ware gifted from Kammann
alization digit-orients their taste China Team to Chinese con-
along with the value created to tainer packaging, shows off the
FMCG. elegant beauty of conventional
Grey Goose, the French alco- silk printing from Kammann.
holic brand, came into being in The custom-design of the bot-
1996, not so many years ago, tle structure such as mouth
but has already been recog- and body perfectly parabolizes
nized as the ‘Global Best Tasting a combination of strength and
Vodka’. Why, and how does the integrity. O

KOENIG & BAUER
KAMMANN
(SHANGHAI) CO., LTD.

No. 526 Fute East 3rd Road, Building 1,
Unit A5 - China (Shanghai) Pilot Free Trade
Tel: +86 - 21 - 5836 0223
E-mail: lydia@kammann.com.cn
www.kammann.de/en/
glass machinery plants & accessories 4/2019 Zone, Pudong New District - China
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