Page 45 - Glass-Technology International no. 6/2017

overstated that Dip-Tech’s because we believe that for pected to close before the effectively with Dip-Tech,
printers are blazingly fast. Dip-Tech, and Dip-Tech’s end of the year). the company has begun
The booth and all promo- customers, this step is very Perhaps a more important training Ferro employees.
tional materials display “A important.” facet of the acquisition Just before Vitrum 2017,
Ferro Company,” the result The first benefit mentioned is Dip-Tech gaining the Dip-Tech hosted a training
of Dip-Tech’s acquisition is the ability to expand Dip- clout of a parent company. seminar for Ferro teams
by Ferro Corporation in Tech’s portfolio of products. Speaking on this benefit, from Italy, France, Turkey
August 2017. Knowing this Alon said, “Ferro is an ex- Alon said, “Ferro has of- and Spain, and they plan
is an important milestone pert in all the raw materi- fices in 28 countries and to host more seminars to
for the company, Glass- als that are part of our inks, over 5,000 employees, so help Ferro understand
Technology International having their experience, together we can do much what Dip-Tech offers and
sat with Dip-Tech Manag- their thousands of products more across the global their advantages, and what
ing Director Alon Lumbro- in this area, allows us to pick market. Dip-Tech is a rela- its vision for the future is.
so and Marketing Manager the right products from their tively small company with Training has already been
Shirley Segev to discuss portfolio and develop new 110 employees and it is completed for Ferro’s
the partnership with Ferro inks for our customers.” quite challenging to evolve North America and Asia
and the benefits of their Ferro’s already extensive over the 60 countries we branches, and over the next
new relationship. line of materials has re- are now selling in. With year, more teams will be
Asking how the acquisition cently been bolstered by ac- Ferro, it will be much, brought in, allowing them
will affect their business, quisitions of Endeka Group much easier. to work together more ef-
Alon said, “For me per- and Gardenia Quimica, “Additionally, there is the fectively.
sonally and for Dip-Tech, I which were also added to credit we have in dealing The relationship also has
think it’s a very good move. the company’s expanding with our prospects. We benefits for Ferro. “Dip-
I was busy with this trans- portfolio. These additions are talking to glass proces- Tech is very different from
action for quite a while, will undoubtedly also aid sors who have more con- the other companies Ferro
and we put a lot of effort Dip-Tech in developing new fidence now to buy from has recently acquired. They
to make it happen together inks for their printers. (The us because they’ve known are materials companies,
with Ferro’s management, Endeka acquisition is ex- Ferro for a long time. They and we are the only com-
appreciate Ferro as a pro- pany within Ferro that is
fessional company, very selling capital equipment.
stable, very strong, and It’s a completely differ-
now that Dip-Tech is part ent business when you sell
of Ferro platform, it’s a materials. You sell, you get
strong reference. So they the money in thirty days,
feel more confident to buy done deal. For us, it’s
equipment from us.” completely different. Sales
Already, having the clout cycles might reach two to
of Ferro has had a positive three years. Once the or-
benefit for Dip-Tech. Alon der is received, we build
said, “I just spoke with our the machine for the cus-
agent in Spain about a cer- tomer. We test the machine
tain prospect that we have before shipping it to them,
been in touch with for a then install it. We manage
while. Now our agent up- training sessions, technical
dated me that since we are support, spare parts service
part of Ferro, it will help and much more. We con-
him to make a decision sider ourselves married to
since he has known Ferro that customer for life and
for many years.” we want this marriage to
To help Ferro work more succeed. It’s a new busi-

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