Page 25 - Glass Machinery Plants & Accessories no. 5/2017

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O-I pouring and thus a special shape,” explains Steffi
serving experience with Lenz, Innovation Project
INNOVATIVE BOTTLE FOR this bottle. In Europe, O-I Manager at O-I.
is exploring the market The breweries which
PRECISE POURING potential and investigating already use MyPour are
whether the European convinced of the added
brewers might be interested value. For Marcus von
in using MyPour to create Bortsel, owner of Von
a point of difference for Bortstel brewery, the new
their own brands. container is a competitive
O-I has designed an on the rotation and angle “This feature is differentiator because it
innovative bottle that allows of the bottle, the pourer especially interesting for highlights the product in
a more precise pouring of can influence the way the microbreweries and niche retail and enhances the
beer. This is particularly beer runs into the glass. suppliers. We know that customer relationship with
important for premium This innovation was craft and gourmet beer the brand. “We strongly
products in the area of craft developed by O-I and is customers have a special believe in packaging
and gourmet beers. now used by breweries relation with the beverage power to show customers
The unusual feature of the in South America. and what we proposed was the product profile, and
bottle is the asymmetrically Two beer brands from to expand even further Artesanal 500 reinforces
shaped neck. On one Paraná in Brazil, “Von this experience, our dashing and
side, the slender neck has Borstel” from Londrina recreating the innovative character,”
a diagonal connection and “Bodebrown” from act of serving, says Samuel
between bottle body and Curitiba, offer their through the Cavalcanti, founder of
bottle opening. Depending customers a more precise MyPour bottle the Bodebrown brand.

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