Page 40 - Glass-Technology International no. 1/2018

ANNIVERSARY

demand from Thailand are opening up again; there have come from. It’s our we are very competitive,
and Vietnam for machines. will be less glass made in history; we can’t change we aim to be the best.
A new market is where a Europe, but it will be more that. We will never be a
GTI: What are the new strate-
manually operated process advanced glass. Also the model of highly synchro-
gies that companies will have
or machines handled by new “low emission” coat- nized collaboration, like
to use?
operators can be turned ings for building and resi- some more northerly coun-
into an automated system, dential use is another new tries. On the other hand, DC: We are not magicians
glass-handling by auto- market because Bottero we have a lot to give the in- at Bottero and we have no
matic warehousing – all makes the glass-handling dustry in terms of our flex- magic wand to find infalli-
products that Bottero can equipment for the coating ibility, creativity and inno- ble solutions but our strat-
supply. A new market for machines. So, everywhere vation. I am very proud of egy is to strive to be more
me is what we refer to as you see a challenge, eve- our contribution in this re- organized and to bring
a “mature” market, where rywhere the market has a spect, and we take second the industry to a greater
they have to find a new ap- new approach, that’s where place to no-one. So we go awareness of the benefits
proach in order to survive, you will find Bottero. to our customers as an Ital- of effective organization.
but not just to survive but Now, going back to the ian company proud of our Our organization and
to be profitable. All over first part of the question, record of flexibility, creativ- strategies are based on the
Europe, float glass lines about networking. Italy is ity and innovation. We will analysis of data and help
were being closed down. not a country with a culture work happily with other us to be quicker, to react
Now with new innovative where networking comes complementary companies: to changes in the market,
products and a different naturally; competition be- they don’t have our prod- and to be closer to our
approach, some of these tween neighbouring towns, ucts, we don’t have theirs. customers. Working with
have been refurbished and individualism is where we In our own field, however, real- time data with dedi-

38 Glass-Technology International 1/2018