Page 41 - Glass-Technology International no. 1/2018

large number of acceptable- are weak we try to build up
quality products, so control- our product, where we are
ling the price is one of the strong and lead the market
options open to the manu- with innovative products
facturer, and it happens; like the float-cutting or the
however, it is not as com- lam-cutting, we try to stay
mon as it was in the past. in the market. We can’t ask
You can’t corner the market for premium prices because
with unrealistic prices; you we are talking about tech-
may get a customer here or nologies that have alterna-
there . There are companies tives. We are not invent-
who are prepared to invest ing i-phone X. We are just
in dumping, and there are giving our customers what
industries where dumping they need, better than the
is resorted to from time competition, so our price
to time, but while special should be a market price.
pricing can be part of the There will probably always
strategy, it can never be all be someone dumping, but it
of the strategy. There may is not our way; I don’t think
be some disturbance from you will find major players
someone dumping on price dumping.
B B B B B B B B Bo o o o o o o o o ot t t t t t t t t t tt t t t t t t t te e e e e er ro o o o S S S S S Sp p p pA A A A A A A A A A A A A S S S S S S Sp p p p p p p p p p p p p p p p pA A A A A A A A A A A but this can never amount And that’s it. We are very
B B B Bo o o o ot t t t t tt t t t t te e e e e er r r r r r ro o o o o o SpA
to a real structural com- proud of what we are doing
petitor surviving. We base here at Bottero and of what
our structure on restoring we have achieved over the
our products; where we last sixty years.
Via Genova 82
cated ERP software e 12100 Cuneo (CN) - Italy
is the main pillar of f Tel.: +39 - 0171 - 310611
our operation, but the e Fax: +39 - 0171 - 401611
second line is always E-mail: bottero@bottero.com
ys
people. Big Data needs www.bottero.com
ds
analysis. Social media
dia
needs management. At
At
the moment Bottero is i
working towards a social
media management plan.
We could be described as
a data driven company, but
there are people driving the
data.
GTI: Final question, is dump-
ing by price-cutting an effec-
tive strategy?
DC: In the very, very short
term, the answer is “Yes”.
We are all negotiators, we
are in an industry where
one economy can produce a

Glass-Technology International 1/2018 39